Who is Richard Norris?

The short version

I grew up on a council estate in Oxford, England. I've built businesses that did over $10 million in sales, bought real estate, and paid cash for a $1.2 million apartment in Dubai.

Now I run Project 1%, where I teach men the three things I know best: fitness, sales and real estate.

The record

• SalesOver $10 million in sales from the businesses I've built.
• Real estateA portfolio doing $250,000 a year in net cash flow by the time I was 25.
• FitnessBritish powerlifting champion in the under 23s. I squatted 245 kg and deadlifted 280 kg in competition, and came third in the world in Antwerp in 2013.
• InvestingOne of the first seed investors in Skool, in the first round, through my work with Sam Ovens. Skool now has over 30 million users.
• MentorsAround $600,000 of my own money spent learning from people who'd already done it, Tai Lopez and Cole Gordon's team among them.

The hard season

I had the money and I wasn't happy. I sat alone on the floor of the apartment the money bought, feeling more broken than I ever did when I was broke.

In 2025 and 2026 I dealt with chronic pain, shoulder surgery, burning mouth syndrome, back problems and months where my business wasn't the primary challenge in my life. I'm still on that road.

Faith

I'm a Christian man. God first, character before achievement, purpose over ego. I pray every day and I read scripture at night.

The values I hold myself to are integrity, honesty, loyalty and monogamy. I'm a traditional man, and I believe a man's first job is to provide and protect.

Why I started Project 1%

I don't buy the "work 15 hours a day, six days a week" gospel. I've lived it, and most of the men preaching it are selling you a cage.

Project 1% is the personal operating system I built instead. Health first, then sales so you always have income, then real estate so you keep it.

See the programs